Pentax is an odd duck, for sure. They’ve held onto DSLRs with a death grip against the onslaught of DSLRs, which could potentially become their undoing in a few years. Now, though, it seems that instead of taking a step towards the future, they’re taking one into the past. But it’s not a backwards step! Film’s resurgence over the last decade or so is no secret. New film brands seem to be popping up regularly and even Kodak is struggling to keep up with demand.
It’s a trend that has not gone unnoticed by Pentax, who have always been a more familiar brand amongst film shooters than digital. So now, they’ve launched a new Film Camera Project. In a press release, the company said the project entails research and developing new Pentax brand “film camera products”, bringing together both veteran and younger engineers to take advantage of both old and new tech.