SanDisk took advantage of the Mobile World Congress, currently taking place in Barcelona, to unveil its latest record-breaking memory card.
The tiny, fingernail-sized, card can store up to 20 hours of Full HD video and transfer up to 1200 photos a minute.
Up until a few days ago the highest capacity MicroSD card was SanDisk’s 128GB card which was announced last year. Redesigning the technology developed for that card allowed SanDisk to include more bits per die and smash its own record by 56%.
Dinesh Bahal, SanDisk’s product marketing vice president:
“We continue to push technology boundaries to deliver record-breaking solutions that transform the way consumers use their mobile devices. By focusing on achieving new capacity and speed milestones, we are able to deliver trusted mobile memory solutions that give consumers the freedom to never stop capturing, saving, or sharing – with the benefit of fast speeds to transfer it all quickly”.
A few of the cards key features:
- Class 10 for Full HD video recording and playback
- Can hold up to 20 hours of Full HD video
- Transfer speed of up to 90MB/s (1200 photos a minute)
- Water proof, temperature proof, shock proof, X-ray proof and magnet proof
- Comes with SD adapter for use in mirrorless cameras or for better compatibility with card readers
- Ten-year limited warranty
The card is described as ideal for Android smartphone and tablet users. Reading what Christopher Chute, the VP in charge of digital imaging at the International Data Corporation, had to say about the market pretty much explains why SanDisk is doing its best to reign over this segment:
“Mobile devices are completely changing the game. Seven out of 10 images captured by consumers are now from smartphones and tablets. Consumers view mobile-first devices as their primary means for image capture and sharing, and by 2019 smartphones and tablets will account for nine out of 10 images captured”.
SanDisk says the 200GB card will be available in Q2 (so anytime between April and June) for a suggested retail price of $400.
Based on the prices of other SanDisk memory cards I expect the actual price will be significantly lower, though. The 128GB card was announced at an MSRP of $200, for example, and it sells for half that.