Starting a business is a struggle, as well as keeping it successful. When you’re just starting out as a professional photographer, you’ll face a lot of challenges and might make some mistakes that will cost you the business. In this video, Chelsea Nicole talks about three common mistakes that could potentially ruin your business. If you’re just starting out, pay attention not to make these if you want to start and run a successful business as a photographer.
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It’s that time of the year again – New Year’s resolutions!
In this article I am going to take a look back at the photography business goals I set for myself last year, and re-calibrate my resolutions for 2018.
Everyone has different goals and business targets so I hope you’ll leave a comment and share yours too!
You don’t own your Facebook page. Yes, the page that you invested hundreds of hours to build, nourish and cultivate is not yours. It’s Mark Zuckerberg’s. The new Facebook’s Explore Feed feature works differently in Serbia and a few other countries than in the rest of the world. This shows that, by building a photography page, you’re actually working for Mark. You have to either pay, or forget about Facebook for business promotion and growing your audience.
[editor’s note: So, you have some time… Clients are not coming in. Instead of pouring your heart into social media, how about you do something. Here are three ideas that can kickstart a photography business. Will they work? I don’t know, but any of those sure bits sitting on your bottoms complaining about the state of the industry on social media.]
As a part of your business, you probably have a logo. Do you use it on social networks, website and elsewhere? It’s an important part of branding, as it associates the recognizable symbol with your business. There are times when you definitely need to use it, but do you think you can overuse it? Are there situations when a photo is a better idea?
In his latest video, Roberto Blake discusses this matter. He suggests when to use a logo, and when to avoid it and let the photo represent you and your business instead. Do you think logos still matter?
A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work.
After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups.
In my article I pointed out how opportunities, more than technical skills, creativity or experience, are a key factor to determine success. Someone suggested me to change the wording from ‘opportunities’ to ‘marketing’, because good marketing generates opportunities and, more often than not, photographers seems to lack that very skill.
I totally agree with the fact that effective marketing is essential, but my focus was on something slightly different. What I was trying to underline was precisely the importance of opportunities. And, actually, I believe that marketing doesn’t necessarily replace opportunities.
I love the beginning of a new year – its a perfect time to reflect on what you did well last year and what you’d like to accomplish in the new year.
In this article, I thought that I’d share my personal top five photography business goals for next year.
Everyone has different goals and dreams, so I hope that you’ll add a comment and let us know your personal photography goals for the new year too!
There’s nothing like the new year to start things off on the right foot. Unlike making a New Year’s resolution to go to the gym or give up gluten, this year I’ve prioritized the top three photography business tasks that I want to get done the first month of 2017.
Facebook, Instagram, Twitter, Pinterest… When you start thinking about social networks, your head starts to spin. There are so many of them, and it’s not easy to decide which ones you should use as a photographer. Using them all takes a lot of time. It’s sometimes hard to distinguish what makes the use for business and what’s just for fun. In this video, Joe Edelman gives you an A to Z of social media use for photographers. Meet their pros and cons, strengths and weaknesses, and learn how to prepare images for social networks without wasting too much time.
Everybody knows that all the most important business discussions are made on the golf course. Even if that gold course is sometimes just a back yard putting green. This is exactly the setting used for RGG EDU’s series of shorts with world renowned sports & commercial photographer Tim Tadder. In the videos, Tim talks about several different aspects about the photography business. Fantastic information for newcomers, but also some good tips for those who’ve been at it a while.
The focus is more towards commercial, but much of it can also apply to other types of photography business, too. Breaking into a new market, figuring out pricing, what to do with downtime, should you specialise? It’s a fantastic series of topics. It not only answers some questions, but helps you start figuring out which ones you need to ask yourself next.