As photographers we try to market ourselves really hard with one of the growing venues is online marketing. We use Facebook, Twitter, blogs, Instagram and a bunch of other social media hocus focus with the hope that our services, product or message will reach the audience that we seek.
But do we really understand how online marketing works? Adobe TV jsut put out a funny short which tries to distinguish the buzz from the fact. Hint, there doesn’t see to be a lot of the latter.