As part of Adobe’s 2014 Update Bonanza! taking place today, there are a number of changes that are tailored purely for photographers. Adobe has long been associated with desktop photography software, but the company has been taking notes and listening to its customers and tailoring the experience for their key market.
Despite initial criticisms of the Creative Cloud subscription service, Adobe have embraced and furthered the software. This is largely with thanks to the access Creative Cloud has provided. Through the service, Adobe has been able to constantly drop updates and micro-features to customers as well as identify key areas of use and gather constant feedback to improve their services.
While there are many updates to other apps and the release of multiple iOS apps today, we will focus purely on those relevant for photographers. There are exciting changes to both photography applications within their Creative Cloud range as well as to their subscription formats.
Personally, I am still using Adobe Photoshop CS5. I purchased it while still a student (before I had to pay full price, although a trip from Australia to the US to buy the software may have been nice…) and I have never found a reason to justify the upgrade to CC services. Simply, the plans have never really enticed me for what I needed. They have always been a touch expensive for my liking (especially at first within Australia upon release) and offered me more than I have needed.
Today, I’m excited. With updates to Photoshop with very cool new functions that almost makes my CS5 look like a version of MS Paint with a nicer UI, and a new plan that has been created purely for photographers who only want applications applicable to them, I know that I will soon be throwing my credit card at Adobe. Add to that Adobe’s break into the hardware market, and today is a big day for Adobe.