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New Apple ad shows all the crazy ways to use iPhone 12 in Hollywood movies

Oct 29, 2020 by Dunja Djudjic Add Comment

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https://www.youtube.com/watch?v=yL2xVs6uI0s&ab_channel=Apple

Even though I’m not an Apple fangirl, I have to admit that the iPhone has come a long way when it comes to camera capabilities. It’s the only smartphone that supports Dolby Vision, so Apple wanted to demonstrate what it can do. In this one-minute ad, you can see a preview of all the crazy, creative, and unexpected ways an iPhone 12 Pro can be used in a Hollywood movie.

The video shows a wide range of shots: low-angle shots of dancers, swooping cityscape shots, chasing shots, a stairway plunge (with the fishing rod trick)… Even a shot from inside a grave! Apparently, the aim of the ad is to promote iPhone 12 Pro’s video capabilities and suggest that it’s a Hollywood-worthy tool. In fact, there was also a Hollywood crew working on the ad: director Kim Gehrig, cinematographer Linus Sandgren (La La Land, First Man, American Hustle), and composer Danny Elfman (The Nightmare Before Christmas, Milk, Dumbo).

If an iPhone gets used in a Hollywood movie, it won’t be a new idea. In 2015, a feature-length film Tangerine was shot entirely on the iPhone 5S. In 2019, this iPhone became a part of the Academy Museum. But since there have been many improvements between the iPhone 5 and 12 Pro, I believe there will be more movies shot entirely on an iPhone.

[via AdAge]

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Filed Under: Inspiration Tagged With: cinematic, Hollywood, iPhone, iPhone 12, iPhone 12 Pro

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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