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Lensbaby President talks about the company past, present and future

Oct 8, 2016 by Udi Tirosh Add Comment

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What do you think about Lensbaby? It’s kind of a odd chicken, right? On one hand, they are making $100 “cheap toy lenses”, but they they started making “object of desire”, high end $500 lenses. This change is fascinating, and definitely shows a change in how Lensbaby is perceived (by photographers, but also by itself).

We sat down with Ken Mitchell, Lensbaby president for a chat during Photokina 2016 and listened for some of his insights and his plans for Lensbaby as a company.

One of the things that Ken highlighted is that the transition from cheap toy lenses to a higher spot on the prestige spectrum was not a matter of seised opportunity, but of a long term strategy. The company is actively changing it’s focus towards providing more (I don’t want to say serious but), controllable tools.

Another thing that was very curious for me was the kickstarter that Lensbaby made. They had a great run with the iPhone lenses, but failed with a GoPro lens campaign. Interestingly, Lensbaby turned to Kickstarter for the pure value of reaching GoPro oriented audience. I find it refreshing that a company admits that they are using kickstarter for marketing. (I mean, everyone is doing it, but not everyone admits it)

Lastly, Ken hints on the Trio 28 which was already launched, but I wonder if there is another kickoff coming during 2016.

 

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Filed Under: news Tagged With: interview, Ken Mitchell, lensbaby, Lensbaby Trio 28, Lensbaby twist, Lensbaby Velvet 56, photokina, photokina 2016, Toy Lenses

Udi Tirosh: from diyphotography.net

About Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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