The Jackson Hole Travel and Tourism Board in Wyoming, USA is asking visitors to stop geotagging their images. We’ve seen a few times that natural wanders get destroyed or damaged after they become too popular. And with the latest campaign against geotagging, the Jackson Hole Travel and Tourism Board wants to preserve nature and save it from this kind of destruction.
In a video recently posted by Vox, we saw what happens “when nature goes viral.” Their example is Horseshoe Bend, which was difficult to access in the nineties and not many people even knew about it. Over the past few years, this spot has dramatically increased in popularity thanks to Instagram and geotagging the exact location of images.
“Every time someone captures stunning scenery and tags the exact location, crowds follow,” the video by Jackson Hole Travel and Tourism Board is suggesting. The influx of visitors destroys plants and animal habitats, and this is happening in two national parks near Jackson Hole, as well as in other national parks. This is why they believe we shouldn’t add exact locations to our photos when we post them to social media.
Instead of geotagging the precise location, the Jackson Hole Travel and Tourism Board suggest using the tag reading “Tag Responsibly, Keep Jackson Hole Wild.” But even if you don’t want to use this one, the point is to add a vague and more general tag to your images. This way you can help preserve a location and save it from the rush of visitors it may not be able to withstand.