Film photography seems to be returning, so here’s more great news for film shooters: Holga is making a comeback! The legendary plastic toy camera will find its way back on the shelves in July this year.
In 2015, Freestyle Photographic Supplies confirmed that Tokina had shut down the factory producing Holga. The competition was too large in the revitalized film market. Also, many manufacturers were producing and selling cameras that were too similar. All this caused declining sales of these cameras, and the production was terminated without the inclinations of starting it back again. The factory spokesperson even announced that “all Holga tooling has already been thrown away and there is nothing available for sale.”
However, it seems that they’ve found it’s the right time to make a comeback. After only a year and a half of resting still, I guess they redid the calculations (and maybe took those tools out of the garbage can). Jokes aside, it’s good to see the comeback. The Holga 120N Medium Format camera is available here at the price of $40. Here are the specs:
- Uses 120 medium format film
- 2 film masks for either 12- 6×6 cm images or 16- 6×4.5cm images
- Normal shutter setting 1/100 of a second and bulb shutter setting
- 2 aperture settings, f/11 for sunny, f/8 for cloudy
- Hot shoe adapter
- Standard Tripod Mount
- Lens cap and strap
You can preorder the camera now, and it’s expected for delivery on July 9, 2017. So, if you didn’t have the chance to grab one of the remaining pieces after the factory was closed, you can get it now.