Guy tries to mimic a beer commercial and drops a $70,000 camera at CineGear Expo

Jun 7, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Guy tries to mimic a beer commercial and drops a $70,000 camera at CineGear Expo

Jun 7, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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The last thing you want to do when testing out some equipment, especially when surrounded by your peers at the CineGear expo, is to drop a $70,000 Arri Alexa XT, but that’s exactly what one person did while checking out the NBStabilizer rig recently.

YouTube video

A number of social media commentators are putting this down to user error, letting the camera get too far while simultaneously leaning away from it, and I’m inclined to agree, but it still doesn’t instil much confidence with this particular stabilization rig.

Of course, with videos on the NB Stabilizer website showing demos like this, it’s easy to understand why somebody might want to test the technique out for themselves.

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Fortunately, a person stood nearby managed to catch it and bear the brunt of the impact, minimising damage to the equipment, but I would imagine he still needed to change his underwear after this.

In the future, I’d suggest trying it out with beer, first.  It’ll be cheaper in the event of failure.

https://www.youtube.com/watch?v=0mv7OhXYThk

Opinion on social media does seem a little divided as to whether it was user error or simply equipment failure.  Let us know your thoughts in the comments.

[via No Film School]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “Guy tries to mimic a beer commercial and drops a $70,000 camera at CineGear Expo”

  1. Dan K Avatar
    Dan K

    I feel for him. I once dropped a 5DII in front of DigitalRev filming a vid.

  2. Sean Avatar
    Sean

    Nice stabilizer. But $25,000 fail if you ask me…lol.

  3. Jayson Carey Avatar
    Jayson Carey

    The socket block on the vest snapped, dropping the rig. This weakness was exacerbated by the operator being an absolute moron. It also wasn’t balanced for shit.

  4. Jayson Carey Avatar
    Jayson Carey

    also, it’s really funny that the beer commercial just wrapped wires and aluminum foil around a Manfrotto Magic arm for their “stabilizer”

  5. Mike Rofone Avatar
    Mike Rofone

    What a dunce!