German brewery pokes fun at maternity photos with “Brewed with Love” ads

Jun 29, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

German brewery pokes fun at maternity photos with “Brewed with Love” ads

Jun 29, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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When it comes to creative advertising, beer companies often spring to mind as being some of the most ridiculous culprits. They want to make us laugh, they want to remind us how “fun” it can be to consume alcohol.

Not to be outdone, German brewery Bergedorfer Bier, are having a go at the maternity photography genre with their latest advertising campaign dubbed “Brewed with Love”.

Having been given the “Brewed with Love” slogan as a conceptual starting point, the images were thought up by German advertising firm, Jung von Matt.

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Well, it’s certainly an unusual way to promote beer, although I’m a little worried about what goes into its creation, now. I’ll just have to give it a try for myself while I’m at Photokina in September.

What do you think? Funny and interesting or offensive? What’s your favourite beer or drink commercial? Let us know in the comments.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “German brewery pokes fun at maternity photos with “Brewed with Love” ads”

  1. CraigI Avatar
    CraigI

    They don’t call it beer belly for nuthin’! (It’s why I stopped drinking beer… ; -)

    (BTW — isn’t this like advertising a beach vacation using a model with really, really leathery skin??)

  2. Sandpiper Photography Avatar
    Sandpiper Photography

    These are hilarious ? Some of the best maternity photos I’ve seen! But really the lighting is beautiful