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Fujifilm drops ambassador after complaints about his intrusive shooting style

by 24 Comments

Well, that escalated quickly. After deleting a video featuring Tatsuo Suzuki and his intrusive shooting style, Fujifilm has decided to drop the photographer as the company’s ambassador, too.

 

In case you haven’t followed the story, here’s a quick recap. After the release of the Fujifilm X100V, the company published a series of promotional videos. One of them, featuring Tatsuo, caused a strong backlash from the community. People found his style too intrusive and “rude,” and the company soon decided to take the video down. The copy of it is still on YouTube, so you can watch it below and see for yourself.

According to Fuji Rumors, after removing the video, Fujifilm appears to have removed Tatsuo Suzuki from the Fujifilm X Photographers program as well. A Google cached page shows the photographer on the website. However, if you visit the official Fujifilm X photographer website, you won’t find Tatsuo there.

Just like after Fujifilm’s removal of the video, reactions to dropping Tatsuo Suzuki as a brand ambassador are mixed. Some claim that this is legit street photography (no matter how obnoxious we perceive it). Others find his style intrusive, disrespectful and rude, and they support Fujifilm’s decision.

Although there are street photographers who shoot like this, I know that I wouldn’t like to be their subject. I would feel very uncomfortable, but that’s just me. When it comes to Fujifilm, I believe that they knew Tatsuo’s style when they chose him as an ambassador. So maybe all of this could have been avoided or done differently.

The official statement from Fujifilm is yet to come, and we’ll update the article when/if it is announced. In the meantime, feel free to share your thoughts. Do you think this was a good decision on Fujifilm’s side?

[via FStoppers]

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  • Are they also going to stop selling the x100 and drop all the other Fuji X street photographers?

  • Richard Jacobson great one!

  • Cowards

  • Stupid decision…

  • Can’t work out of this represents a ‘knee jerk’ or ‘weird flex’! Either way it seems fitting! 😂

  • Wayne

  • I have an opinion about this!!!

  • He should just ditch Fuji and pick up Sony and never look back again.

    • Fuji has decent colours, Sony sucks big time on skin tone and colours in general!

    • Tudor Pantelimonescu you’re so envy :P

    • Tudor Pantelimonescu Maybe an iPhone is the right chose, better in all aspect than both

    • Rafailă Gheorghiță, nu man, de aia si-au stricat toti videografii culorile si s-au bagat pe vintage uri de kkt… hipstereala de nevoie! Multi au trecut fortat ca n-au avut bani de 1Dx mkII la filmare…

    • Tudor Pantelimonescu inglish pliss, boss :P :))))))))

    • Au functie de traducere :)

  • It’s not street photography, it’s paparazzi

  • Not a fan of any type of aggression, and I find his style aggressive.

  • So after watching the vid, all i could was wow super intrusive, but that focus speed is fast AF!

  • cole old

    People are so fucking stupid they make a crowd when there’s a TV camera and everybody wants to be in news but they act like rats when someone’s shooting photos
    I stand with Mr susuki

  • Shame for Fuji….

  • Good

  • Kmlgraph

    Bruce Gilden, famous New York aggressive street photographer. Watch him work the streets in this youtube video: https://www.youtube.com/watch?v=kkIWW6vwrvM

    • rJ

      He’s a jerk.

  • His style might be agressive but Fuji was involved in the project, filmed it and there must have been a committee authorising and approving the publishing of the video. These so called professionals had no problem with the video and the style of the photographer. Now that people find that the film shows an intrusive style of photoshooting, they decide to remove the video + drop the photographer? I would definitely never buy a Fuji camera when seeing their work ethic.

  • Peter Luxem

    People on the internet will speak up on everything and have a strong opinion about everything, but when Tatsuo Suzuki takes a picture of them on the street will they speak to him and ask not to use it? Or how they feel ‘attacked’ My guess: 0,1% of them..

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