Fuji teases 7 more GFX challenge videos to show off what it can do

Jan 6, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fuji teases 7 more GFX challenge videos to show off what it can do

Jan 6, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Fujifilm seem to be going all out on the GFX hype, presenting us with a slew of videos. The first started in September with the initial announcement. We saw a few more new ones last week showing off its capabilities, and now they’ve released seven more. This time around, there seems to be a bit more of a focus on landscapes and commercial work.

So, in no particular order of preference we meet, Victor Liu, Minoru Kobayashi, Luciano Romano, Romeo Balancourt, Per-Anders Jörgensen, Ivan Joshua and Gary Heery. Each of them takes us through a typical shoot using the GFX. It seems that the mirrorless medium format camera could potentially offer some very stiff competition to higher end DSLRs as a daily workhorse.

YouTube video
YouTube video
YouTube video
YouTube video

https://www.youtube.com/watch?v=ySzTar0vkxQ

https://www.youtube.com/watch?v=oPndE87Kk-4

YouTube video

It’s very cool to see the wide range of applications and styles the GFX is capable of handling. Of course, any tool can do wonders in the right hands. But when you hear them comparing the GFX to their regular gear, and some saying they could easily see this replacing their regular gear, you can’t help but be impressed.

Of course, with an estimated price tag of around $8,000, one would certainly hope it would be somewhat impressive.

So, have you been looking at stepping up to high end kit? Do you already shoot high end kit and have been considering switching? Are you convinced the GFX is the one for you? Or are you content to sit back and just lust after the camera you’ll never have? Let us know in the comments.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “Fuji teases 7 more GFX challenge videos to show off what it can do”

  1. Mauro Risch Avatar
    Mauro Risch

    Thanks for sharing the videos.
    There are some amazing images and lots of tech/specs, but from an image maker point of view, the videos lack engagement. They are distant, almost cold. I was expecting to get inspired, but it did not make it to me this time. I love the brand. I respect all the pros involved in the project, but it was not remarkable as I’d expect. Cheers

  2. Jan Avatar
    Jan

    I did notice in this set as well as the last set, that the ‘fashion’ type shooters are slim in Fujifilm’s marketing … a leaf shuttered lens or two might have changed my mind about whether or not this is in my future.