Fuji removes this X100V promo video after complaints about photographer’s intrusive shooting style

Feb 6, 2020

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Fuji removes this X100V promo video after complaints about photographer’s intrusive shooting style

Feb 6, 2020

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Following yesterday’s release of the Fujifilm X100V, the company published a series of promotional videos. However, one of them caused a strong backlash from the community. People complained about the featured photographer’s intrusiveness, and Fujifilm eventually decided to remove the video.

However, a copy of it can still be found on YouTube. Take a look at it below and let us know what you think.

https://www.youtube.com/watch?v=Wy2YzUvHDq0

Fujifilm published a series of videos titled “My Approach” and “My Milestone,” featuring various photographers. The one that sparked controversy and had Fujifilm remove it was the video featuring street photographer Tatsuo Suzuki.

According to Fuji Rumors, many comments described Tatsuo’s style as “offensive” and “intrusive.” Others reportedly defended him and his style, stating that it was how street photography is done. Still, Fujifilm removed the video and reportedly even issued apologize to the community.

Now that the video has been removed, many people argue that this is a wrong move from Fujifilm. As @balbo42 writes on Twitter, “they should have just owned it and stand by the artist.”

On the one hand, I’m with Fuji on this one and I support their decision. After all, I believe it’s their goal to please their users and not make a scandal or cause any kind of stir. On the other hand, after the video has been removed, there are people who claim that Fuji should have stood the photographer’s side.

The only thing I know for sure is that, whatever Fuji did, there would be one part of people who would strongly disagree with them and another that would support their decision. So, I guess that there’s no right or wrong choice. You just can’t please everyone.

What do you think? Should have Fujifilm removed the video or sided with the photographer?

[via Fuji Rumors]

 

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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29 responses to “Fuji removes this X100V promo video after complaints about photographer’s intrusive shooting style”

  1. Chung Dha Lam Avatar
    Chung Dha Lam

    dont most street photographer do this

    1. Devilgunman Avatar
      Devilgunman

      Not at all.

      1. paul binsly Avatar
        paul binsly

        no. this guy is a menace to society.,

  2. Duncan Knifton Avatar
    Duncan Knifton

    I’ve never been a fan of aggressive street togs…..but as has been said, this is par the cause isn’t it for this type of work?
    Not my style…but its been like this for quite a few years.

  3. Kevin Cheung Avatar
    Kevin Cheung

    Quite confronting by Western standards, inexcusably rude by Japanese standards. I don’t know if that’s the look they want.

  4. Clement RENAUT Avatar
    Clement RENAUT

    Monica Muñoz :D Almost shoot in the face :D

    1. Monica Muñoz Avatar
      Monica Muñoz

      jajajajajjaajjajajaja shooting randomly to evertyhing jaja

  5. Jeff Hayward Avatar
    Jeff Hayward

    Depends on who was complaining. Users or non-users? If they did it to please people who don’t understand street, then wrong move.

  6. Jeanne Pickles Avatar
    Jeanne Pickles

    He’s intrusive. In their face. That’s not how you do it. Bad example of street photography

    1. Jeff Hayward Avatar
      Jeff Hayward

      Jeanne Pickles after watching the video, I tend to agree. There are more subtle ways to get those results.

    2. Ralph Acosta Avatar
      Ralph Acosta

      How ever Subtle you want to be or not, str photog has always and will always be about intrusion.

      1. Joe Avatar
        Joe

        I don’t quite agree. You can always find a stationary spot and snap a photo as people walk up to you, it also gives a more natural response, but doing the opposite by running up to your subject is intrusive and as many others here have pointed out, is just annoying to the subject and will give you an unnatural, tense look. Besides, since it’s a still photo, you won’t know the difference of “who approached who” when looking at it.. unless your subject looks really angry.

  7. Nhat Quang Le Avatar
    Nhat Quang Le

    I agree for the right decision of Fujifilm company on removing this video in Fujifilm X100V series.
    Art is no limitation, but photography must have limitations, about ethics. Many photographers, especially in street photography, must re-think about taking decisive moments and emotional contents in photograph people in street photography. Street photography is a part of my daily photographic hobbies and career, and I also like Tatsuo Suzuki ‘s street photographs before, but I don’t like the way he did for shooting strangers in the street, seen in this Fuji X100series promo video.

  8. Joost Avatar
    Joost

    Never seen a street photographer do this – don’t think i’ll try this technique for myself anytime soon

    1. Kaouthia Avatar
      Kaouthia

      You should look up Bruce Gilden :)

      1. Joost Avatar
        Joost

        haha amazing! thanks for that

  9. Beau Johnston Avatar
    Beau Johnston

    I don’t see a problem with it. IIRC, Bruce Gilden is way more intrusive and even won a Guggenheim Fellowship

    1. paul binsly Avatar
      paul binsly

      Gilden’s photos are actually decent. This guy is like Borat.

  10. Ali Mckellar Avatar
    Ali Mckellar

    Anyone who thinks this is ‘intrusive’ needs a kick up the arse and brought back in to the real world!

    1. Vincent Reyna Avatar
      Vincent Reyna

      they move out of the way and he gets right back in their way…intrusive.

    2. paul binsly Avatar
      paul binsly

      This borders on paparazzi work. You think Henri C. Bresson did this kind of stuff with his Leicas. The point of buying a fuji is to be discreet and not be noticed. Cause a commotion like this guy is doing is ridiculous. Filming it for a fuji promotion is where dumb meets dumber.

  11. Jean-François Villeneuve Avatar
    Jean-François Villeneuve

    He’s doing it all wrong. He’s disrespectful and disruptive. For someone who doesn’t know him, he could be a creep walking buy, shooting a couple of frames without stopping, without asking, without explaining after, then continue walking.

  12. Devilgunman Avatar
    Devilgunman

    His method is too intrusive and his photos show. If you look at his IG, many photos are of people side-eyed at him. How are those considered good photos? Street photography should be about capturing moments of people in their space. Most of his photos captured moments of people expressing annoyance at him. Some of the photos when he actually took time to compose do look good. But those from which he ran and gun on the street just look uninspiring.

  13. Bryant Figueroa Avatar
    Bryant Figueroa

    Typical corporate company. Zero backbone.

    1. Charles Avatar
      Charles

      Exactly what I thought as well.

  14. Tomáš Třeštík Avatar
    Tomáš Třeštík

    – I guess the biggest problem is, that he looks just creepy. I have no problem with the way he shoots, in fact I like the pictures, but he’s a wierdo. If same style of taking pictures would do blonde girl with nice smile, people would bother less.

  15. Schuyler Grace Avatar
    Schuyler Grace

    He is literally chasing people down who don’t want to be photographed! Given this isn’t news photography, I suppose he gets model releases for any of the images he publishes that contain identifiable people (assuming laws there are similar to those in the U.S.). Personally, it would surprise me if someone hasn’t run him over or sued him, yet.

  16. John Beatty Avatar
    John Beatty

    …you should not do drugs and be drunk while doing street photography…

  17. atelier 3021 Avatar
    atelier 3021

    what about it now?