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Fashion Industry Turning To Solutions That Remove The Photographer From The Process

Feb 1, 2016 by Udi Tirosh 4 Comments

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looklet-04

Models, Photographers, MUA’s – The computer is out to get your jobs!

In recent years, we’ve seen how photography is being taken out of catalogs. IKEA was one of the first to embrace 3D rendering, with about 75% of its catalog being computer generated. Now it seems that fashion photography is following the same footprints.

Looklet is a company that does to fashion catalogs what IKEA did to furniture catalogs. Almost.

The video description explains how a fashion house can focus on shooting clothes while Looklet will superimpose them on models (of your choice), provide backdrops and create a finished image.

https://youtu.be/uQ5y8mfDEvk

The video goes to say that (boding is mine):

The studio is installed in your location. No model needed, no hair and makeup instead we let you focus on the styling. You don’t even need a photographer.

looklet-03

According to Looklet and Jessable, H&M, Vente-Privee and JCPenny are already using their services, and from a big retailer perspective, not having to pay for photographers and models is a good thing:

looklet-02

And you can see why, here is the process as described by Looklet:

  1. Products are shot in custom-built Looklet studios. No photography skills needed. Operators focus only on styling products. Studios are controlled by easy-to-use Looklet software. Studios can be placed anywhere in the world – preferably at your warehouse
  2. The cloud-based image pre-processing prepares the shot product to be used in the Looklet Look Creator Software
  3. Every image is quality controlled by Looklet automated algorithms as well as live QA staff. The result is a top-quality image every time
  4. The Looklet Look Creator is a simple but powerful tool to generate all of the product images you need, with models selected from the Looklet Model Library or custom-configured for you.
    Style endless combinations of your processed items on any model of your choice, and control everything from styling down to model facial expressions. When styled, the images are exported to your CRM with metadata

[via Pratik Naik]

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Filed Under: news Tagged With: cgi, fashion photography

Udi Tirosh: from diyphotography.net

About Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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