We find both announcements interesting. We caught up with Christopher Whittle, Elinchrom’s president at the Photography show and asked about those. See the interview above, and some of my thoughts after the jump.
Godox battery pack
For me the more interesting bit was about Elinchrom collaborating with Godox for the battery pack. I mean Elinchrom’s Skyport trigger system is in direct competition with Godox X transmitters. (and an even deeper competition between Godox and the Elinchrom-Phottix-Sekonic alliance). Whittle had a very intersting comment on that, free quoted as: “we can not make the best in the market in a competitive price, so we are offering Godox”.
I have two thoughts on this:
- KUDOS to Eli, admitting one’s shortcoming and turning to competition to help your customers is not a trivial move and I would definitely take this as a que that Eli cares about their customers.
- A merger / purchase / Godox joining the alliance in the future? Who know, but relations are definitely warming up.
EL Skyport+ Transmitter
The other news are the new EL Skyport+ Transmitter. It is one of the first fruits of the tech alliance between Phottix and Eli, so I guess it has some Odin tech inside. It would be intersting to follow up and see if the Odin system eventually merges with the Skyport system converge. You can read all the nity-gritty details on the product page, but the gist of it is quite awesome:
- Trigger reliably and adjust flash power up to 200 m (656 feet) away
- Optimized reception with rotating swivel function
- 4 Groups and ALL selection
- 16 different channels available (8 in normal mode and 8 in speed mode)
- Quick increase or decrease of the flash power per group
- Runs on AA batteries
- Metal hotshoe connector with screw lock
- 2.5 mm sync socket
- Normal and Speed sync mode (for leaf shutter cameras) More info here
- All functionalities can be easily adjusted