A look inside the factory that builds Fujifilm cameras and lenses

Feb 5, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

A look inside the factory that builds Fujifilm cameras and lenses

Feb 5, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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Screen Shot 2016-02-04 at 8.45.53 PM

Fujifilm might’ve built its reputation (and namesake) on analogue photography, but as of late, they’ve shown they’re dead set on making their mark in the digital world as well. Not only are they pumping out one great mirrorless after another, they’re also building an entire lineup of lenses from the ground up.

Now, thanks to a video from DigitalRev’s Bokeh, we get an inside look at the factory that makes the lenses and cameras mirrorless users gawk over.

Screen Shot 2016-02-04 at 8.44.53 PM

The factory they visited is located in Sendai, Northernern Japan. From the video, we get to see the workers cranking out everything from the new Fujifilm X-Pro2 to the XF 100–400mm f/4.5–5.6 R LM OIS WR lens Fujifilm recently announced.

The three minute video is a fascinating look at just how much hands-on work goes into creating a single camera or a single piece of glass.

https://www.youtube.com/watch?v=8RC9wmRwsoo

In addition to the video, Bokeh has a photo essay full of stills that you can check out on their website.

[via ISO 1200]

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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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