A look inside the factory that builds Fujifilm cameras and lenses

Fujifilm might’ve built its reputation (and namesake) on analogue photography, but as of late, they’ve shown they’re dead set on making their mark in the digital world as well. Not only are they pumping out one great mirrorless after another, they’re also building an entire lineup of lenses from the ground up.

Now, thanks to a video from DigitalRev’s Bokeh, we get an inside look at the factory that makes the lenses and cameras mirrorless users gawk over.

The factory they visited is located in Sendai, Northernern Japan. From the video, we get to see the workers cranking out everything from the new Fujifilm X-Pro2 to the XF 100–400mm f/4.5–5.6 R LM OIS WR lens Fujifilm recently announced.

The three minute video is a fascinating look at just how much hands-on work goes into creating a single camera or a single piece of glass.