In this age of “fake news” and misinformation, it’s becoming more and more difficult to find truly genuine honest content online, particularly on social media, some platforms are trying to do something about it. In this case, Instagram. Instagram says they began working with third-party fact-checkers back in May in the USA, and now the programme being expanded globally.
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I guess we all know that most of the stuff on Instagram is fake: likes and followers, travels, faces and bodies, even pancakes! So it’s probably not a surprise that a young woman recently posted a fake hiking photo which was taken in her own backyard. But what makes it funny is that she got busted for it by her own sister.
Even if you don’t consider yourself an Instagram influencer, we all invest a significant amount of time and effort cultivating an eager crowd of social media followers.
So haven’t you always wanted to know how much your Instagram account is worth – and how fake your (and others) followers are?
Well, I recently came across two free online tools that do just that. In this article, I will put my own Instagram account (@jpdanko) to the test, along with a few well known creative industry related to Instagram influencers!
It’s nothing new that Instagram celebrities share fake stuff on their profiles: from fake pancakes to a (poorly) photoshopped trip to Paris. But sadly, millions of followers believe that their lives are indeed just as glamorous as they portray them. YouTube and Instagram star Gabbie Hanna decided to do something about it. She posted a series of photos from this year’s Coachella, but all of them were photoshopped. Rather than being busted by followers, she admitted herself that she faked the whole thing. She basically fought fire with fire because she wanted to show how easy it is for social media to fool us.
Whether we like it or not, Instagram influencers are a thing and they can make some serious cash from… influencing. But some of them “fake it till they make it” and use all sorts of cunning tricks to appear way more popular than they are. In his latest book, photographer Trey Ratcliff has decided to expose these fake influencers and reveal the tricks they use to create the fake following and get companies to pay them for sponsored posts.
In addition to removing fake accounts, Instagram is now also removing fake likes, comments and follows on it users’ profiles. From now on, the app will remove any inauthentic activity from accounts use third-party apps to artificially grow their audience.
It’s nothing new that Instagram-celebrities can sometimes make “common people” feel inadequate. Lifestyle blogger Scarlett London recently came under fire because of just that, and it all started over a photo of her “perfect morning.” The photo features a stack of pancakes; or, should I say, a bunch of tortilla wraps she presented as pancakes? The photo went viral because of this, but it escalated quickly when people started criticizing her for making her life look “perfect.”
Seeing all those amazing photos of perfect lives and perfect bodies on Instagram can make us feel jealous. We know that they’re posed and even fake, yet they can still make us feel that we’re not good enough. Because of this, Instagrammer Sara Puhto has built her Instagram account around body positivity and much-needed reality check. She shares side-by-side photos of herself that show just how big the difference is between real life and posing for social media photos.
As an attempt to stop fake news from spreading, Twitter is soon going to start labeling deceptive content. This includes “deceptively edited” photos, deepfake videos, and manipulated content that could cause “harm to physical safety, widespread civil unrest, voter suppression or privacy risks.”