In photography, as in life in general, it’s important to know what you’re talking about. You and I could get together for beers and spend hours talking about exposure, lighting, composition, and any number of other photography-related topics (I’d enjoy that, by the way). But what if I started asking you questions about your business model? Would you be able to tell me what your cost of doing business is? How many photo shoots do you need this month in order to keep the electricity on and your family fed? What about a question or two regarding the fine print in your contract? When it comes to the numbers aspect of what we do, many photographers have a bit of trouble explaining themselves. This is by no means an insult, blanket statement, or judgment call. It’s simply a concern that’s been popping up on my radar quite a bit lately– one which we could all avoid if we had a better handle on knowing what we’re talking about when clients start asking us business-related questions.
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The biggest and most common mistake I see in photographers in all genres is that they aren’t honest with themselves. They love the idea of being a photographer , the romantic side of it all, sounds cool, right? They hate the work part, the hustle, the grind, the guts of what it takes to run any successful small business.
They just want to do the fun part of taking pictures, spending their afternoons hanging out in coffee shops and shooting only things they are interested in and talking smack. You have the right to do this but you aren’t going to make a sustainable living doing things this way. There should be a name for those photographers, let me think, more on that later.
Being a full-time professional photographer requires plenty of different skills and a lot of your time and devotion. A fear of failure and “playing it safe” is what prevents many people from starting or developing a successful photography business. In this video, Roberto Blake discusses this fear and gives you some techniques that can help you not just overcome your fear, but make the best out of failure even when it happens.
Starting a business is a struggle, as well as keeping it successful. When you’re just starting out as a professional photographer, you’ll face a lot of challenges and might make some mistakes that will cost you the business. In this video, Chelsea Nicole talks about three common mistakes that could potentially ruin your business. If you’re just starting out, pay attention not to make these if you want to start and run a successful business as a photographer.
It’s that time of the year again – New Year’s resolutions!
In this article I am going to take a look back at the photography business goals I set for myself last year, and re-calibrate my resolutions for 2018.
Everyone has different goals and business targets so I hope you’ll leave a comment and share yours too!
You don’t own your Facebook page. Yes, the page that you invested hundreds of hours to build, nourish and cultivate is not yours. It’s Mark Zuckerberg’s. The new Facebook’s Explore Feed feature works differently in Serbia and a few other countries than in the rest of the world. This shows that, by building a photography page, you’re actually working for Mark. You have to either pay, or forget about Facebook for business promotion and growing your audience.
[editor’s note: So, you have some time… Clients are not coming in. Instead of pouring your heart into social media, how about you do something. Here are three ideas that can kickstart a photography business. Will they work? I don’t know, but any of those sure bits sitting on your bottoms complaining about the state of the industry on social media.]
As a part of your business, you probably have a logo. Do you use it on social networks, website and elsewhere? It’s an important part of branding, as it associates the recognizable symbol with your business. There are times when you definitely need to use it, but do you think you can overuse it? Are there situations when a photo is a better idea?
In his latest video, Roberto Blake discusses this matter. He suggests when to use a logo, and when to avoid it and let the photo represent you and your business instead. Do you think logos still matter?
A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work.
After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups.
In my article I pointed out how opportunities, more than technical skills, creativity or experience, are a key factor to determine success. Someone suggested me to change the wording from ‘opportunities’ to ‘marketing’, because good marketing generates opportunities and, more often than not, photographers seems to lack that very skill.
I totally agree with the fact that effective marketing is essential, but my focus was on something slightly different. What I was trying to underline was precisely the importance of opportunities. And, actually, I believe that marketing doesn’t necessarily replace opportunities.