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In photography, as in life in general, it’s important to know what you’re talking about. You and I could get together for beers and spend hours talking about exposure, lighting, composition, and any number of other photography-related topics (I’d enjoy that, by the way). But what if I started asking you questions about your business model? Would you be able to tell me what your cost of doing business is? How many photo shoots do you need this month in order to keep the electricity on and your family fed? What about a question or two regarding the fine print in your contract? When it comes to the numbers aspect of what we do, many photographers have a bit of trouble explaining themselves. This is by no means an insult, blanket statement, or judgment call. It’s simply a concern that’s been popping up on my radar quite a bit lately– one which we could all avoid if we had a better handle on knowing what we’re talking about when clients start asking us business-related questions.
Which social media platform do you use to build your photography or video business? You are using at least one right? Done correctly, it can be an amazing addition in how you reach your potential clients. Done poorly, and it’s little more than a time suck.
But which platform should you be using? There are so many to choose from, and with the goal posts changing frequently it can be confusing. In this video, the guys from YCImaging posted every day for two weeks on three of the major apps: YouTube shorts, Instagram reels, and TikTok to see which would build their audience the quickest.
They say the best time to start a business was 10 years ago. But guess when the second-best time to start a business is? That’s right, it’s today! Seriously, there isn’t a ‘best time’ to start a business, you just have to make the decision and do it. That being said, however, there are some things you need to consider and put into place before jumping in.
In this video, Julia Trotti walks us through her top three essential things that you need to start a successful photography business.
It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.
Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.
There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.
I was actually reluctant to create this video in the first place because I know it’s been done a million times, and the advice you get tends to be extremely general.
So, my goal in this tutorial is to provide actionable steps that you can take.
If you run your own business, it can be hard to figure out when and if you need a break. Times are hard for photographers, now maybe more than ever, and you may feel that you have to work more than ever before. In this honest and personal video, Jeff Rojas reminds you not to lose yourself and your work-life balance.
Whichever business you decide to start, it will require an initial investment, and photography is no exception. Before you jump into the murky waters of being a professional photographer, there are some items that you must invest in. In this video, John Branch discusses seven essentials that you absolutely must buy before you start your own photography business.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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