A few weeks back we shared an inconvenient clip showing how Photoshop is used to turn a beautiful looking model into a plastic barbie that is the current demand by advertisers. The movie has gone viral, receiving ricochets from all over the net.
Well, each coin has a flip side – ad agency Victors & Spoils took that video and flipped it over. V&S took the barbie looking model from the end of the video and used the very same tools to turn her into an charming, chubby Santa Claus.
While this movie is “just” a clever, funny holiday greeting card, I would love to think that the industry is slowly shifting away from “perfect models”. Or at least that consumers are developing an ongoing awareness to the fact the ads that they see on magazines, airplanes and billboards are by no mean real people.