Hennessy Shoots a Campaign Based On Light Painting
Photographer Atton Conrad recently shot a campaign for Hennessy VS Cognac. This is no biggie other than the fact that photography approach was based entirely on light painting.
For those of you who are not familiar with the term, light painting is a technique where a camera is set on a tripod in a dark location @ long exposure, and captures the movements of light in the frame (you may want to check out this tutorial to get the general idea).
Anyhow, I think this is the first time I am seeing a campaign at this scale shot entirely with light painting, which could be a marker for light painting to start entering mainstream photography.
Atton Conrad did a short BTS (Behind The Scenes) clip. There is a longer one with my comments after the jump.





As you probably know, one of my favorite techniques is 
Painting with light is a fun technique that gives great results. It is called painting with light because this is what you are actually doing while taking the shot - painting with light.

