Seven Ways to Improve What You Upload to Instagram

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Instagram’s become a staple in the average smartphone user’s app drawer. Where it once started off as a tool to enhance and showcase your phone photography, however, it has now arguably taken over as a complete social network altogether. With the introduction of direct messaging, the ability to tag other people, and the all around influx of people simply posting up pictures of what they’re doing at the moment, it’s become clear that the app isn’t just used as an artistic tool anymore. It’s become a form of communication.

But that’s not a bad thing at all. With how much potential the app now holds, Instagram can truly bring something to your following as a photographer. What matters is both how you market yourself and the content that you make. This post won’t necessarily help you with the former, but it can definitely give a few tips on the latter. When Instagram was first released, smartphones were still a new thing; not everyone was able to own one, and taking pictures with a phone’s camera was still more of a novelty thing; with how many different toy-cam styled filters the app offered, it got the job done when it came down to giving a bit of vintage spice to your pictures.

Even Instagram, however, knows that things have changed; in the past few months alone, they released an update allowing an entire editing package and even a hyperlapse app. And it’s because smartphone photography is becoming more sophisticated. As the world’s population becomes virtually void of flip phones, more and more people are starting to use smartphone cameras as their primary lens. And with Instagram being possibly the most popular photo-based social app out there, I decided to throw my two cents out there for those of you who want to make the best of it. This doesn’t have to be about getting more followers, and it doesn’t even have to be about having a professional photography presence on the app. If you just like posting pictures on the app and want a few good tips on how to make them a bit more perfect, then maybe I can give you a few tips here.

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VSCO Gains Recognition as it Receives $40 Million in Investments

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Visual Supply Company [VSCO] is a small company in Oakland, California. Right now, they employ 43 people. You’ve probably seen their name pop up on the photography charts in the iOS and Google Play app stores; that would be VSCO Cam, the company’s image-editing app, which has basically become an absolute must have for mobile photographers. Proving that they’re not just another filter processor, the company’s gained almost a cult-like following because of their commitment to film emulation. Reports are now coming in that another company’s seeing potential in them as well, with Accel Partners announcing their investment of $40 million into VSCO.

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VSCO Releases its Fifth Film Pack

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Slowly, but surely, the worlds of cinema and photography are abandoning film as a medium. In the consumer market, it’s arguable that film is already wiped from existence as a business; film is hard to find and higher in price as a result because of the small market that still demands it. In cinema, it’s endangered. A decent amount of directors still stick to it, but the production companies need to be ready for the budget cut the cost will take.

The problem is that there’s still an interest in film photography, but it simply takes too much effort to pursue for the general consumer. At the end of the day, however, it’s the vintage feel film gives that most people would like to emulate. VSCO‘s been offering solutions for that for a while now. They’ve been selling plug-ins for Adobe Lightroom, Adobe CR, Photoshop CC, and Aperture; each plug-in comprises a variety of filters that literally emulate different types of film. As weird as that sounds, it works. VSCO’s great at what it does, and they just released the newest addition to their film packs yesterday. [Read more...]