Visual Supply Company [VSCO] is a small company in Oakland, California. Right now, they employ 43 people. You’ve probably seen their name pop up on the photography charts in the iOS and Google Play app stores; that would be VSCO Cam, the company’s image-editing app, which has basically become an absolute must have for mobile photographers. Proving that they’re not just another filter processor, the company’s gained almost a cult-like following because of their commitment to film emulation. Reports are now coming in that another company’s seeing potential in them as well, with Accel Partners announcing their investment of $40 million into VSCO.
Slowly, but surely, the worlds of cinema and photography are abandoning film as a medium. In the consumer market, it’s arguable that film is already wiped from existence as a business; film is hard to find and higher in price as a result because of the small market that still demands it. In cinema, it’s endangered. A decent amount of directors still stick to it, but the production companies need to be ready for the budget cut the cost will take.
The problem is that there’s still an interest in film photography, but it simply takes too much effort to pursue for the general consumer. At the end of the day, however, it’s the vintage feel film gives that most people would like to emulate. VSCO‘s been offering solutions for that for a while now. They’ve been selling plug-ins for Adobe Lightroom, Adobe CR, Photoshop CC, and Aperture; each plug-in comprises a variety of filters that literally emulate different types of film. As weird as that sounds, it works. VSCO’s great at what it does, and they just released the newest addition to their film packs yesterday. [Read more...]