Back when social media was still something establishing its foundations, things were a bit different. People didn’t care what they typed as comments on MySpace, or how many seizures they’d cause others to have from their profile’s flashing black-and-white Fall Out Boy skin(face it: that was why we all learned HTML in the first place.) Where once profile pictures were something you’d only expect high school kids to worry about, things have changed today.
It is not uncommon for “older” bodies of the industry to “not get” how social media works. At it’s core, a social campaign give a lot of power to the community so if they decide to change it around, there is very little anyone can do.
I wonder if NYPD thought about this when they started their #myNYPD Twitter campaign. The campaign calling for new-yorkers (and twitter users in general) to upload a photo with a local NYPDer quickly turned into a massive outbreak of photos showing police brutality. [Read more…]