Slingshot: Facebook’s New App Takes Snapchat Head-On

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Facebook’s been expanding like no other social network before it for quite a while now; with the acquisition of apps like Instagram, or companies like Oculus, it’s clear that this is a website relentless in its business strategies. Just about a year back, Facebook attempted to purchase Snapchat for $3 billion, and Snapchat declined. After that, they successfully snagged WhatsApp in exchange for an unbelievable sum of $16 billion. And I’m not too much of an expert on the matter, but if a company’s paying four times what the Star Wars franchise was sold for for an app, it’s safe to say they’re not messing around when it comes to expansion.

Considering Snapchat turned down the company’s offers, Facebook decided to develop something of their own: a new app called Slingshot. Designed to be similar to Snapchat in terms of its basic concept, Slingshot has now officially been unveiled.

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