Food can be a difficult subject to photograph. There’s all kinds of things to take into account about the colour and texture of the food. You’ve got to make it look appetising to the camera, even if it doesn’t always look that way in real life. Shooting a single frame is difficult enough. So, imagine adding computer controlled knives, robot arm and a slow motion camera into the mix.
Then imagine dropping all the components of your meal from various heights and having them land perfectly. All this, while trying to keep it looking appetising throughout. Well, that’s exactly what director and visual engineer Steve Giralt did in his Deconstructed Burger Concept video.