Amazon’s New Patent: Why We Should Probably Chill Out

amazon-seamless-white

There’s been news circulating around of a new patent Amazon’s recently secured itself with, and it sounds a bit ridiculous when you take a look at the headlines coming out. For those who don’t know, Amazon basically patented a type of photography where one light is shining straight at the subject, along with light completely filling the background; in other words, seamless white background photography.

The patent was granted back in March, but news of this made the rounds just yesterday, angering many voices in the online photography community. The good news, however, is that there might not be that much cause for concern in the first place.

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You Can Close The Studio, Amazon Patents Photographing On Seamless White

I am not really sure how to tag this other than a big #fail for the USPTO, or a huge Kudos for Amazon’s IP attorneys. In a patent simply called Studio arrangement Amazon took IP ownership on what we all call shooting against a seamless white backdrop.

amazon-seamless-white

The patent describes the arrangement of elements in the studio to make a product shot. it even details the F-stop, ISO value and focal length you need to use [bold text by me]: [Read more...]