In a deal costing Western Digital $17 billion in cash and shares, it puts the company in a great position to compete with companies like Samsung in the solid state memory market.
As some of the devices we use as photographers start to get smaller and less obtrusive, so do their storage formats. While their physical size is getting smaller, however, the data they’re collecting and recording becomes more demanding.
Going from basic stills to 720p, then to 1080p, and now with 4K starting to become standard in many new devices being released, they’re becoming more demanding than ever.
The days of smaller storage formats like microSD being relegated to simply storing contacts in your mobile device are long gone.
About a week ago reports began circulating that SanDisk is looking to be bought out, with Micron Technology and Western Digital both showing interest.
Several hours ago it was officially announced the latter was successful in sealing the deal and the leading hard drive manufacturer will pay $19 billion in cash and stock to buy the leading flash storage solutions company.
With WD’s hard disk drives and SanDisk’s solid state drives and other flash storage products, the combined company will offer a broad range of products from the consumer level to datacenters.
The board of directors of both companies have approved the deal and it should go through in the third quarter of 2016, pending the approval of SanDisk’s shareholders.
How will this move affect consumers?
The record for the highest capacity MicroSD card was smashed and surprisingly the card was not revealed by SanDisk, but rather by a company called Microdia – located just a few stands away at the Computex tradeshow.
The Microdia Xtra Elite will use version 4.0 of the Secure Digital standard, meaning it will have an additional row of pins on the back of the card. Thanks to this extra row, the Ultra High Speed (UHS) bus will be capable of reaching data transfer rates of up to 300MB/s.
Older devices, not supporting the SD 4.0 standard and its second row of pins, will still be able to use the card at maximum speeds of approximately 150MB/s.
It’s been over a year since the first 512GB memory cards were announced, but it was usually their price that drew most of the attention, and it’s quite understandable why considering they can cost more than some DSLRs.
While we all knew that 512GB is massive, Jared Polin (aka FroKnowsPhoto) really drives it home in this video. After sharing with his viewers that the D4s can shoot over 13,000 RAW files, he was asked how many JPEGs could fit in the card.
It took a while for the card to load due to its ridiculous capacity but, the results show that some people will never again have to swap their memory card. EVER.
SanDisk took advantage of the Mobile World Congress, currently taking place in Barcelona, to unveil its latest record-breaking memory card.
The tiny, fingernail-sized, card can store up to 20 hours of Full HD video and transfer up to 1200 photos a minute.
Market research and analysis firm BCN announced the annual BCN Awards 2015.
Winners are determined based on sales volume, calculated from data gathered from thousands of sellers throughout Japan.
Canon seems to be doing better than ever, while Nikon is just barely holding its ground.
Sony gets its first taste of victory (and a painful failure) and SanDisk maintains its top spot.
A bit of digging reveals why names like Think Tank, Lowepro and Manfrotto won’t make the list.