Why The Non-Refundable Photography Deposit Is A Myth

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About a year ago I received an email with some bad news from a client.

“Dear Jeff– I just wanted to let you know that Gwen and Peter have called off their engagement and will not be getting married in September. The news comes as quite a shock to us, but Gwen claims it’s for the best and we’ve always trusted her judgment. I apologize for the short notice, but we just found out less than 48 hours ago. I would like to stop by later this week and pick up a refund of our deposit…”

There was a bit more after that, but it was just a blur. My attention was focused squarely on four words– “refund of our deposit.”

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