As a professional photographer, it can be hard to make yourself stand out from other photographers, even if your work is really good. There’s just so many photographers out there, it’s easy to fall through the cracks. Sending out a portfolio or album of your work to potential clients just doesn’t cut it anymore. That’s exactly why pro photographer, Justin Poulsen, is making sure he “sticks out like a sore thumb”.
Working with Canadian creative agency, Rethink, Poulsen hand crafted a collection of USB “thumb drives” which cleverly combines his knack for building his own props and his talents as a photographer. Using Body Double casting silicone, Poulsen made a mold of his thumb. He then poured in flesh toned silicone into the mold and embedded a 2GB flash drive into the “thumb”. [Read more…]