Posing is probably the most difficult part of shooting portraits for most photographers. The technical side can be learned relatively easily. Your style just develops over time based on what you like. But posing, directing a subject, getting the expressions that you want. Is art in itself.
And if you’re working with the general public and not models, it can be a difficult one to master. In this video, photographer Manny Ortiz talks about how he poses his subjects during shoots. He breaks it down as much as possible to simplify the process for you and your subject.