Here is how 500px describes the service:
As one of the first external Chromecast photography partners, 500px integration will bring our community into 20 million+ Chromecast users’ homes today, giving them the ability to display a curated collection of featured 500px photos on their high-definition TVs, and discover the photographers who took them through the attribution links.
However, there are two sides to this story.
On one hand, HD TVs are essentially just another digital screen (does anyone still actually watch “TV” on a TV?), so extending the 500px collection to TV screens is a powerful extension of the reach of the 500px community – from computer screens, to mobile devices to tablets to TVs.
On the other hand, Google is selling Chromecast hardware for $45 a pop and streaming copyrighted creative content to their users – with no monetary compensation for content creators.
To better explain the arrangement and what it means for photographers and 500px users, DIYPhotography.net presents the following exclusive interview with Nuno Silva the Director of Content and Marketplace at 500px: