If you are running a photography business there may be a need to set up an autoresponder (also called out of office message, or OOO for short). Maybe you are going away for a while, maybe you are on a busy project and maybe (just maybe) you are on a vacation (yea right!).
A good autoresponde usually has the dates on which you are away and some emergency contact data. But, you can also use autoresponders to improve the experience of your clients. Photographer David Talley created a brilliant autoresponder that got me laughing out loud. Now, who would not want to work with a guy who has batman as a sidekick.