Make Money As A High End Wedding Photographer

With our ongoing look at the wedding photography industry, so far we have looked at “How to Become a Wedding Photographer in 10 Easy Steps” and “Why It Sucks To Be a Mid-Level Wedding Photographer”.

In this article, we are going to look at a wedding photography business model that is actually profitable and a viable career path for photographers – the high end wedding photography market.

how to make money as a high end wedding photographer jp danko toronto commercial photographer

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Why It Sucks To Be A Mid-Level Wedding Photographer

Most photographers have been there at some point in their career – wedding photography.

Some of us move on to other things, like commercial photography.  Some actually enjoy wedding photography and make a career out of it.

But too many photographers are lured into wedding photography under the illusion of quick money, only to get stuck in the evil clutches of the mid-level wedding photography market forever (or until they give up and find a real job).

wedding photography business plan

Lets be honest here.  Wedding photography can be fun with the right clients  – but it is always a colossal amount of hard work.

And life as a mid-level wedding photographer sucks.

In this article I am going to share the wedding photography business plan that is followed by the overwhelming majority of wedding photographers on the planet – and why it is not a sustainable way to make a living.

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How to Tell Clients They Can’t Have the RAW Files

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It’s been a while since I’ve received “The E-Mail,” so I guess it shouldn’t have been that much of a surprise when it came today. I must have been living a charmed life, because it hadn’t reared its ugly head in quite a while. Yet there it was. Staring me in the face. Cursor blinking in the “reply” box as I contemplated my impending level of sarcasm. Sometimes it’s actually a phone call. Occasionally they come right out and ask in person. More often than not, though, it’s an email. I prefer the emails because they help mask my frustration in a way that actual conversations can’t. You know the email I’m talking about. Names and locations have been changed for obvious reasons.

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The Harsh Truth About The Connection Between The Cost Of Your Gear And Your Value As A Photographer

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Posts that illustrate the cost of running a photography business and deriving an hourly (or a daily) rate from it are becoming somewhat of a standard. (We even did one ourselves, and here is another one). Those posts make a strong connection between the cost of doing business (renting a place, buying a camera and so on) and the fees that a photographer need to charge.

The team over at Salesographer makes what I think is a very true statement about the fact that the money you charge should have nothing to do with how much it actually costs to produce a shoot. It has everything to do with the value you bring to the table. They actually go right against those cost sharing posts and say that: [Read more...]

How to Find Your Photographic Niche

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I’m told I give good advice. In my previous life as a lawyer, people were even known to pay a considerable amount of money for my advice. When presented with a question or predicament, I’m pretty good at cutting through the extraneous BS, narrowing my focus,  and arriving at a thoughtful, well-reasoned plan or solution. This assumes, of course, that the person seeking advice or guidance is anyone in the world other than myself. When it comes to addressing some of my own issues head on, I often have trouble finding that place where I can be objective. Instead, I tend to get bogged down in my own tunnel vision. I come out the other side eventually, but the path taken is often much more of a winding road than I would like.

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How To Invoice Photography Clients For Your Time

Last week, we took a look at how much should photographers charge per hour.  The next step is to explore how to actually invoice photography clients.

In this article, I will explain three billing methods commonly used in the photography industry: Time Plus Cost, Lump Sum and Upset Limit – and discuss the advantages and disadvantages of each.

It might not seem important at first, but how you invoice photography clients can have a big impact on the success of a job, and your profit margin.

Retro Mad Men Business Man Business Woman In Office JP Danko Toronto Commercial Photographer blurMEDIA photography   [Read more...]

Tips to Get Paid From Photography Use Requests

When David Hobby lets loose on a rant, it’s worth listening.  I mean, he’s usually a pretty reserved guy, but in a recent post on Strobist, he really lets the National Association of REALTORS® have it for asking permission to reproduce his work in exchange for credit (otherwise known as free).

If you’re a photographer with your photography online, you have probably experienced a request or two to use your own work for free.

In this article, I will discuss three tips that you can use to get paid for your photography.

Girls with Shotguns JP Danko Toronto Commercial Photographer

Y’all gonna pay for that photo right?

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How To Effectively Pitch to Photography Clients

There is a certain art form to a successful pitch.  But it can be broken down into three basic steps.

Disclaimer: Before you read this article be warned that I am going to give you some powerful tips that could be turned to the dark side.  If you think that you might be tempted to dabble in the Dark Arts, remember:

“With great power comes great responsibility”.
Stan Lee via Uncle Ben

Responsible SpidermanImage Credit: Ztephenx on Deviantart – Creative Commons

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Internet Marketing For Photographers – Your Virtual Personality

It’s pretty obvious that internet marketing is critically important to a photography business.

When I started my business, the argument was: Do you need a website?  At the time, I don’t think anyone could have predicted that a website would become only a small part of an overall photography business internet marketing strategy.

But, when was the last time that you checked your virtual personality?

In this article, I am going to review what I find when I search my own name and my business name – with at least one curveball thrown in.Live Nude Girls by JP Danko blurMEDIA Toronto Commercial Photographer

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