In my ongoing quest to streamline my portfolio and re-brand my photography business, one of my biggest challenges is figuring out what exactly is my style – or in other words – what is my photography niche?
In order to successfully market your work to art directors, the prevailing wisdom in the photography community is that you need to develop a personalized style to your work – something that is unique to you.
Of course, finding your personal photography niche is much more difficult than it seems – especially if you are just starting out. It takes time (and a lot of dead ends) before you start to see consistency in your portfolio and longer still before you can narrow that down to a specific photography niche.
So in this article, I am going to attempt to define my photography niche – and I challenge DIYP readers to submit a link to your own portfolio in the comments along with an explanation as to what you think your niche might be.