It is not uncommon for “older” bodies of the industry to “not get” how social media works. At it’s core, a social campaign give a lot of power to the community so if they decide to change it around, there is very little anyone can do.
I wonder if NYPD thought about this when they started their #myNYPD Twitter campaign. The campaign calling for new-yorkers (and twitter users in general) to upload a photo with a local NYPDer quickly turned into a massive outbreak of photos showing police brutality. [Read more...]