Visual Supply Company [VSCO] is a small company in Oakland, California. Right now, they employ 43 people. You’ve probably seen their name pop up on the photography charts in the iOS and Google Play app stores; that would be VSCO Cam, the company’s image-editing app, which has basically become an absolute must have for mobile photographers. Proving that they’re not just another filter processor, the company’s gained almost a cult-like following because of their commitment to film emulation. Reports are now coming in that another company’s seeing potential in them as well, with Accel Partners announcing their investment of $40 million into VSCO.
I don’t think there’s a whole lot of debate over the premise that Photoshop has become the gold standard in photo editing software. I’m pretty sure that my earliest use of Photoshop goes back to Version 3 or 4. Now deeply entrenched in CS6, I’ve decided to sit tight for a while. If I actually stopped to think about the relatively small percentage of PS’s full functionality that I actually use on a daily basis, I might also have to stop and ponder why I’m not still using an earlier version. Features have obviously evolved over Photoshop’s lifetime, but much of my workflow remains the same. So, in the absence of some huge development that I just can’t ignore, PSCS6 and I are doing just fine together for the time being. Also, while I see the potential benefits of The Cloud– immediate updates, etc.– there’s still a part of me that remains more than just a little pissed off about the new subscription format. There seems to be a new deal every time I turn around, and nobody seems capable of giving me a straight answer to the question of how much it costs when the discount period comes to an end.
It would seem that I’m not alone.