Two days ago The Hong Kong based gear company Yongnuo announced their next product, the YN360, an LED lit bar of light. While different in form from the Westcott Icelight, some found the comparison unavoidable.
This was not the first time that Yongnuo has products that resemble other products in the market. The YN600EX-RT looks amazingly similar to Canon’s 600EX-RT Speedlite. Yongnuo’s nifty fifty looks very similar to Canon’s at about half the price. This is all not new.
But it does pose a question which I think is best illustrated by quoting two of the comments we got on the YN360 light wand. Is Yongnuo’s story one of enabling photography to the frugal photographer or bluntly copycatting other market innovations cutting down on costs.