Sony Semiconductor’s New Site Hints Next Olympus and Nikon D5400 Cameras

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As we have it today many camera makers are using sensors from Sony Semiconductor. Canon is using them, so is Nikon, Olympus and many of the medium format digital cameras:  phase one, Pentax and Hasselblad.  So looking into Sony’s sensor plans gives a pretty good understanding of what the camera makers have in store.

So it is just super kind of Sony to make a new site with their current sensor offerings. Of course some of the sensors are ones that we are familiar of, like the 36MP full frame sensor.

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Olympus Gave Out Free Cameras As Part Of April Fool’s Joke; No, Really There Were Free Cameras…

olympus-april-foolsI got to hand it to Olympus on this one, this was a pretty good April Fools Day joke, even if they weren’t actually joking. Facebook fans of Olympus UK saw several posts made by the camera maker on April 1st, announcing they would be giving away three free cameras . All you had to do was show up to Picadilly Circus in London and look for Santa Claus and his elves. If you were one of the first three people to show up, sit on Santa’s knee and shout, “OM-D it’s Christmas!”, you would walk away with a free camera.

The first of the series of Facebook calls to action posted by Olympus just shared some simple (albeit silly instructions that had most people questioning it’s truthfulness. [Read more…]

Japan Has Spoken: Canon Dominates, Sony Dethrones Olympus And Nikon Stutter

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Market research and analysis firm BCN announced the annual BCN Awards 2015.

Winners are determined based on sales volume, calculated from data gathered from thousands of sellers throughout Japan.

Canon seems to be doing better than ever, while Nikon is just barely holding its ground.

Sony gets its first taste of victory (and a painful failure) and SanDisk maintains its top spot.

A bit of digging reveals why names like Think Tank, Lowepro and Manfrotto won’t make the list.

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Olympus Announcements: OM-D E-M5 Mark II With 5-Axis Stabilization And 40MP Mode, And More

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It’s been rumored for a while, but the new Olympus mirrorless camera has now been officially announced. Also announced were the M.Zuiko ED 14-150mm f/4.0-5.6 II zoom lens and the Stylus Tough TG-860.

Beefing up its video capabilities and offering a 40MP sensor-shift mode, the new E-M5 MKII will cost $1099. All three items are currently available for pre-order.

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Olympus Announces The New PEN E-PL7 Mirrorless Camera

olympus_penOlympus has just announced the details on one of its newest additions, the PEN E-PL7. The micro-four thirds mirrorless camera has a sleek retro styling, especially when its tucked away in its leather jacket. But, the PEN E-PL7 isn’t all just good looks, several of its features make the camera look pretty promising.

For starters, in addition to the 16MP Live MOS sensor, it boasts an 81-Point FAST AF with Small Target Auto Focusing system that Olympus says is the fastest AF sytsem it has produced. The 81 focus points are enough to nearly cover the entire screen. Olympus also says the camera is capable of shooting up to 8 fps with the AF on.

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