Olympus Goes Head to Head vs. Sony with Olympus Air – Smartphone Camera With SLR Quality and Features

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Finally, after being envious of the Japanese market for several months, what is perhaps one of the best innovations in mobile phone photography has arrived in the US.

The Olympus Air is a powerful, interchangeable-lens camera that is controlled by your smartphone.  It is a standalone camera that should not be confused with simple adapters for your smartphone’s existing camera.  The Air itself, which just looks like an extension of the lens, boasts “SLR quality” images from its 16MP sensor and is compatible with all micro 4/3 lenses.

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Sony and Olympus Release Firmware Updates for a6000, a7, a7R, a7S, E-M1 and E-M5 Mark II

Just days after announcing the extraordinary a7R II, Sony has announced the 2.0 software version for its popular a6000, a7, a7R and a7S.

Reducing the start-up time for all cameras, and brining XAVC-S recording to the a6000, the download links should become available shortly.

Olympus also released firmware updates for two of its E-system cameras: the E-M1 and E-M5 Mark II.

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Olympus Goes After DSLRs Where it Hurts Most in Its Mocumentary DSL-ARM Campaign

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DSLR cameras have their fair share of advantages and disadvantages over their smaller rivals, but at the end of a long shooting day there’s one difference than lingers on – the weight.

The size and weight of a DSLR might feel right for those who shoot with long lenses or have big hands, but usually it’s just the price one has to pay to enjoy the benefits DSLRs have to offer.

With mirrorless cameras gaining popularity, the weight issue has become more important and an increasing number of photographers are deciding to compromise somewhat in certain parameters in exchange for a lightweight system.

Obviously Olympus won’t advertise the OM-D EM-5 Mark II’s shortcomings, but it created an entire (hilarious) mocumentary campaign around DSLR shooters suffering from the DSL-ARM syndrome, where the arm carrying the heavy camera becomes longer than the other arm.

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Olympus OM-D E-M5 Mark II Goes Titanium And Introduces 8mm Fisheye and 7-14mm Lenses

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If a silver Olympus OM-D E-M5 Mark II did not ring your bell, you can now buy the same camera with a Titanium body. This is basically the same OM-D E-M5 camera camera so it features the same 16MP sensor, and the 5-axis sensor stabilization system.

But, the extra $150 (compared to the $1,049 body silver body) will get you a leather shoulder strap and a serialized owner’s card. And a leather case for the owner’s card. (only missing a leather case for the leather strap). So it is a bit more Bling if you are an Olympus fan.

Maybe more interesting is Olympus adding two new fast lenses to their overgrowing collection: an f/1.8 8mm Fisheye and an f/2.8 7-14mm lens.

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Sony Semiconductor’s New Site Hints Next Olympus and Nikon D5400 Cameras

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As we have it today many camera makers are using sensors from Sony Semiconductor. Canon is using them, so is Nikon, Olympus and many of the medium format digital cameras:  phase one, Pentax and Hasselblad.  So looking into Sony’s sensor plans gives a pretty good understanding of what the camera makers have in store.

So it is just super kind of Sony to make a new site with their current sensor offerings. Of course some of the sensors are ones that we are familiar of, like the 36MP full frame sensor.

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Olympus Gave Out Free Cameras As Part Of April Fool’s Joke; No, Really There Were Free Cameras…

olympus-april-foolsI got to hand it to Olympus on this one, this was a pretty good April Fools Day joke, even if they weren’t actually joking. Facebook fans of Olympus UK saw several posts made by the camera maker on April 1st, announcing they would be giving away three free cameras . All you had to do was show up to Picadilly Circus in London and look for Santa Claus and his elves. If you were one of the first three people to show up, sit on Santa’s knee and shout, “OM-D it’s Christmas!”, you would walk away with a free camera.

The first of the series of Facebook calls to action posted by Olympus just shared some simple (albeit silly instructions that had most people questioning it’s truthfulness. [Read more…]

Japan Has Spoken: Canon Dominates, Sony Dethrones Olympus And Nikon Stutter

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Market research and analysis firm BCN announced the annual BCN Awards 2015.

Winners are determined based on sales volume, calculated from data gathered from thousands of sellers throughout Japan.

Canon seems to be doing better than ever, while Nikon is just barely holding its ground.

Sony gets its first taste of victory (and a painful failure) and SanDisk maintains its top spot.

A bit of digging reveals why names like Think Tank, Lowepro and Manfrotto won’t make the list.

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Olympus Announcements: OM-D E-M5 Mark II With 5-Axis Stabilization And 40MP Mode, And More

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It’s been rumored for a while, but the new Olympus mirrorless camera has now been officially announced. Also announced were the M.Zuiko ED 14-150mm f/4.0-5.6 II zoom lens and the Stylus Tough TG-860.

Beefing up its video capabilities and offering a 40MP sensor-shift mode, the new E-M5 MKII will cost $1099. All three items are currently available for pre-order.

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Olympus Announces The New PEN E-PL7 Mirrorless Camera

olympus_penOlympus has just announced the details on one of its newest additions, the PEN E-PL7. The micro-four thirds mirrorless camera has a sleek retro styling, especially when its tucked away in its leather jacket. But, the PEN E-PL7 isn’t all just good looks, several of its features make the camera look pretty promising.

For starters, in addition to the 16MP Live MOS sensor, it boasts an 81-Point FAST AF with Small Target Auto Focusing system that Olympus says is the fastest AF sytsem it has produced. The 81 focus points are enough to nearly cover the entire screen. Olympus also says the camera is capable of shooting up to 8 fps with the AF on.

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