Nikon Introduces Heartography; a Camera Triggered by a Dog’s Emotions


Nikon’s latest development, heartography, couldn’t be truer to the company’s slogan – ‘At the heart of the image’.

The contraptions is claimed to “connect to emotions” as it monitors the heart rate, in this case of a dog named Grizzler, and captures a photo when there’s a noticeable increase.

“Photos can capture the world’s beauty within a single frame, and photographers translate what they feel into what others can see”, the Nikon website states, adding that “with Heartography, anyone with a heartbeat can be a photographer”.

Despite the cool insight gained by the street photography of the first canine photographer, or phodographer, it’s unlikely that you’ll see the device taking over anytime soon.

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This Crazy Rig Is Perfect For Shooting Airplanes


Photographer Jim Winters is shooting lots of aviation. As the way of Aviation photography, the camera/lens combo can be quite a heavy lift, and not easy to ballance. Some photographers use a lens collar or dual camera/lens bracket as a mounting point on a tripod, and while this setup is good for stabilizing the camera, is anything but portable.

Jim Winters came up with the perfect (pink solution) he built a triple axis rig which mounts both the camera, heavy/long lenses and a plethora of other goodies. He named it the TRIAXEZ.

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Nikon Rumored to Be Working on a Full Frame Mirrorless Camera



The Nikon 1 mirrorless system has the advantage of being a small camera with a huge X2.7 crop factor. While this is especially useful to some, there seem to be many Nikonists who will happily give up the crop factor in exchange for a full frame mirrorless camera and all the accompnying benefits.

Based on the latest rumor, the camera is on its way and is already being field tested. That being said, the expected lack of an electronic viewfinder could lead to another disappointment.

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Sony Semiconductor’s New Site Hints Next Olympus and Nikon D5400 Cameras


As we have it today many camera makers are using sensors from Sony Semiconductor. Canon is using them, so is Nikon, Olympus and many of the medium format digital cameras:  phase one, Pentax and Hasselblad.  So looking into Sony’s sensor plans gives a pretty good understanding of what the camera makers have in store.

So it is just super kind of Sony to make a new site with their current sensor offerings. Of course some of the sensors are ones that we are familiar of, like the 36MP full frame sensor.

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Interviews with a Nikon Product Manager and Lens Designers Offer Insight to the Company’s Processes


Nikon has recently uploaded a video interview with a couple of its lens designers which is the first volume in a series of videos titled ‘Philosophy of Nikkor’.

The name of the video, ‘What do designers think, and how do they create lenses?’, sums up the essence of it.

Another video interview, this one with a product manager for Nikkor lenses in Europe, lets us in to Nikon’s planning process and discusses some of the hottest topics surrounding the company and its competitors.

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DxO Mark Declares the Nikon D7200 the Best APS-C Camera Ever Tested


Nikon’s newly released flagship DX format DSLR has just been tested by the French measurements and ratings company, and it went straight to the top.

Other than being the overall top crop-sensor camera, the D7200’s incredible 14.6 stops of dynamic range place it 2nd among all cameras tested, just slightly behind the D810’s 14.8 stops.

Nikon continues to dominate the APS-C category with its DX DSLRs in the top 5 spots, with Samsung, Pentax (2) and Sony (2) making up the rest of the top-10 list.

Canon’s flagship APS-C camera, the 7D Mark II, is far behind in the 59th spot.

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I Know Nikon Needs to Boost Sales but This Seems a Bit Much


A few weeks ago I mentioned Nikon’s latest financial results and its efforts to increase sales and diversify its revenue stream, but the latest product release appears to be somewhat of a desperate move.

No, Nikon didn’t announce the rumored 50MP camera or anything actually useful. The company’s latest release is a stainless steel hot shoe cover, with a big fat price tag for such a little, useless accessory.

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Use Nikon’s Lens Simulator to Pick Your Next Lens (Non-Nikon Shooters Too!)


People often know they need a longer lens but don’t know just how long is long enough, or need a wider lens but have no idea if the extra 2mm on the wide end of the 14-24mm are worth $550 more than the 16-35mm.

Nikon’s lens simulator is a great resource for anyone debating which focal length they need or how various focal lengths compare to each other.

The simulator starts at 14mm and zooms all the way in to 800mm for FX format lenses and 10mm to 300mm for DX lenses, showing the resulting angle of view at any given time.

Camera wise you can select between FX (full frame), DX (APS-C) and CX (mirrorless) format models, going back about 6 years and up until Nikon’s newest models.

This simulator can be just as helpful for Canon, Sony, Olympus and any other brand users. All you have to do is take into account the slightly different crop factor.

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Nikon Buys Medical Imaging Company Optos For $400 Million; Reduces Exposure To Camera Market


Last year we reported Nikon’s plan to invest almost $2 billion in mergers and acquisitions, mainly in the medical technology industry, in order to diversify its revenue sources and on Friday the company took a big step in following through with it.

In a deal valued at $400 million, which was described as “strategically important”, Nikon will take over a retinal imaging company called Optos.

The acquisition will strengthen the company’s presence in the medical segment and reduce its exposure to the declining digital cameras market.

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