Nikon Rumored to Be Working on a Full Frame Mirrorless Camera



The Nikon 1 mirrorless system has the advantage of being a small camera with a huge X2.7 crop factor. While this is especially useful to some, there seem to be many Nikonists who will happily give up the crop factor in exchange for a full frame mirrorless camera and all the accompnying benefits.

Based on the latest rumor, the camera is on its way and is already being field tested. That being said, the expected lack of an electronic viewfinder could lead to another disappointment.

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Sony Semiconductor’s New Site Hints Next Olympus and Nikon D5400 Cameras


As we have it today many camera makers are using sensors from Sony Semiconductor. Canon is using them, so is Nikon, Olympus and many of the medium format digital cameras:  phase one, Pentax and Hasselblad.  So looking into Sony’s sensor plans gives a pretty good understanding of what the camera makers have in store.

So it is just super kind of Sony to make a new site with their current sensor offerings. Of course some of the sensors are ones that we are familiar of, like the 36MP full frame sensor.

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Interviews with a Nikon Product Manager and Lens Designers Offer Insight to the Company’s Processes


Nikon has recently uploaded a video interview with a couple of its lens designers which is the first volume in a series of videos titled ‘Philosophy of Nikkor’.

The name of the video, ‘What do designers think, and how do they create lenses?’, sums up the essence of it.

Another video interview, this one with a product manager for Nikkor lenses in Europe, lets us in to Nikon’s planning process and discusses some of the hottest topics surrounding the company and its competitors.

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DxO Mark Declares the Nikon D7200 the Best APS-C Camera Ever Tested


Nikon’s newly released flagship DX format DSLR has just been tested by the French measurements and ratings company, and it went straight to the top.

Other than being the overall top crop-sensor camera, the D7200’s incredible 14.6 stops of dynamic range place it 2nd among all cameras tested, just slightly behind the D810’s 14.8 stops.

Nikon continues to dominate the APS-C category with its DX DSLRs in the top 5 spots, with Samsung, Pentax (2) and Sony (2) making up the rest of the top-10 list.

Canon’s flagship APS-C camera, the 7D Mark II, is far behind in the 59th spot.

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I Know Nikon Needs to Boost Sales but This Seems a Bit Much


A few weeks ago I mentioned Nikon’s latest financial results and its efforts to increase sales and diversify its revenue stream, but the latest product release appears to be somewhat of a desperate move.

No, Nikon didn’t announce the rumored 50MP camera or anything actually useful. The company’s latest release is a stainless steel hot shoe cover, with a big fat price tag for such a little, useless accessory.

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Use Nikon’s Lens Simulator to Pick Your Next Lens (Non-Nikon Shooters Too!)


People often know they need a longer lens but don’t know just how long is long enough, or need a wider lens but have no idea if the extra 2mm on the wide end of the 14-24mm are worth $550 more than the 16-35mm.

Nikon’s lens simulator is a great resource for anyone debating which focal length they need or how various focal lengths compare to each other.

The simulator starts at 14mm and zooms all the way in to 800mm for FX format lenses and 10mm to 300mm for DX lenses, showing the resulting angle of view at any given time.

Camera wise you can select between FX (full frame), DX (APS-C) and CX (mirrorless) format models, going back about 6 years and up until Nikon’s newest models.

This simulator can be just as helpful for Canon, Sony, Olympus and any other brand users. All you have to do is take into account the slightly different crop factor.

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Nikon Buys Medical Imaging Company Optos For $400 Million; Reduces Exposure To Camera Market


Last year we reported Nikon’s plan to invest almost $2 billion in mergers and acquisitions, mainly in the medical technology industry, in order to diversify its revenue sources and on Friday the company took a big step in following through with it.

In a deal valued at $400 million, which was described as “strategically important”, Nikon will take over a retinal imaging company called Optos.

The acquisition will strengthen the company’s presence in the medical segment and reduce its exposure to the declining digital cameras market.

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Nikon Officially Announced The D7200; 24.2 MP, Up To 7 FPS, Expanded Burst And ISO Range

There has been a lot of anticipation and a lot of speculation floating around as to when Nikon would announce the D7200 and what kind of upgrades we would see from it’s predecessor, the D7100. Wait no longer, as Nikon just spilled the beans on it’s newest DSLR. The camera is expected to be available in early April with a MSRP is $1,200 USD for the body only or $1,700 USD with the 18-140mm f3.5-5.6 kit lens. Since I know you’re anxious to see what it all has to offer, let’s cut straight to the chase. [Read more…]

Japan Has Spoken: Canon Dominates, Sony Dethrones Olympus And Nikon Stutter


Market research and analysis firm BCN announced the annual BCN Awards 2015.

Winners are determined based on sales volume, calculated from data gathered from thousands of sellers throughout Japan.

Canon seems to be doing better than ever, while Nikon is just barely holding its ground.

Sony gets its first taste of victory (and a painful failure) and SanDisk maintains its top spot.

A bit of digging reveals why names like Think Tank, Lowepro and Manfrotto won’t make the list.

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