How To Shoot A Watch Using One Light And All The DIY Gear In The World

I’ve never been a fan of watches, normally I just use my cellphone if I need to check the time. My girlfriend, on the other hand, is a fan of G-Shocks so I went ahead and bought my first watch last January, and bought another watch – a G Shock - just recently. As I always practice my photography with everyday items I thought about using my new watch as my subject.

feature image watch

I’m going to share you how I shot this using one main light and all the DIY equipment in the world.

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The Inverse Square Law of Light, Explained in the Simplest Way Possible

Let’s face it; we’re not scientists and the name of this law could frighten many of us. The reality is that this is a very basic concept with a very technical name: the inverse square law of light.

When it comes to lighting subjects, whether you’re a wedding photographer of a feature film cinematographer, the possibilities given to you are endless. Sometimes you don’t know how you want to photograph something just because you might not know whether you’re doing it in the best way possible. With so many different ways to light something, it’s pretty easy to start doubting yourself, and it happens to us all the time.

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It’s The Light, Stupid

Some of you may be old enough to remember the 1992 US presidential election between Bill Clinton and George Bush Sr.

Bill Clinton - Official Portrait

One of the key mantras for the Clinton campaign was the phrase “The Economy, Stupid”, which was meant to remind the campaign team that the economy was the crux of the whole election.

So, what does the election of Bill Clinton twenty one years ago to be the President of the United States have to do with photography?

Nothing – it’s just an interesting back story.

But, now that you’re paying attention, I’m going to apply some political spin, and the famous “It’s The Economy, Stupid” phrase to photography:

It’s The Light, Stupid.

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