Despite doing everything possible to kill off analogue photography, Fuji have done wonders for instant film. The trend has seen a resurgence in recent years, becoming extremely popular. This has not gone unnoticed, especially by Leica.
Leica have now announced that they’re producing their own instant film camera, the SOFORT (German for “instant”). IT is being released with both colour and “warm shade of cream” monochrome film packs. It’s an interesting move for Leica, I think. It’s certainly very different from their other offerings. Leica say that the SOFORT differs from other instant cameras in a several key aspects.