Nobody likes having their creative content stolen, and everybody wants to be paid for their work.
While file sharing has altered the power dynamic of the music industry – the music industry did successfully blow up Napster (if you’re under 30 you probably don’t recognize the name Napster – but its rise and fall was a big deal in the evolving world of copyright as the internet gained popularity).
Facing a similar fate at the hands of film studios and TV networks, YouTube initiated their “matched third-party content” system – which automatically identifies copyright infringement of both video and audio content, and automatically restricts or blocks content that has been distributed without a valid license from the copyright owner.
But, what is really interesting about YouTube’s “matched third-party content” system is that copyright owners can monetize their content when it is distributed by other users.
Journalism and photography are the last outlets of rampant online distribution without compensation – but a YouTube style “matched content” system could be a very simple way for journalists and photographers to finally be paid their fair share for the reproduction and use of their work.