What’s the best way to promote your 24 karat gold flagship phone? Photograph it with your best competitor’s phone and send to media. Or at least this is what HTC must be thinking.
HTC released a premium version of their HTC One M9 made from 24K gold. As far as we know there is no way to obtain this phone via stores (though it may eventually pop on eBay), and the only way to get one is to be one of the selected few who receive it in the UEFA Champions League season finale.
And how do HTC go about creating buzz about this phone? They tweet it’s photo. But one keen eyed follower noted a weird reflection on one of the phones. A closer examination clearly shows – the photo was taken with an iPhone 6. The tweet was taken down, but you can see a snap of it below
Those Apple advertisements featuring gorgeous photos and a simple line of text which shares the photographer’s name along with “Shot on iPhone 6” are starting to pop up everywhere, subtly leading people to believe all they really need to start taking better cell phone shots is an iPhone upgrade. After Apple plastered the ads all over San Franscisco, two local graphic designers decided to instill a little more truth into the viral ad campaign.
They scoured the internet for photos which were also taken on an iPhone 6 that are, perhaps, more typical of shots people usually take with their iPhones. You know, like naked bathroom selfies. The two used the photos they found to make their own set of “Shot On iPhone 6” posters and took to the streets to hang their masterpieces up alongside authentic Apple ads for a cheeky little side by side comparison. They named the parody Also Shot On iPhone 6, gave it’s own Tumblr, and watched as the city of San Francisco scrambled to take their ingenious posters down. [Read more…]
The same night Austin Mann left the recent Apple Keynote address, he hoped on a plane to Iceland wielding an just announced iPhone 6 and iPhone 6+, to compare the treasures to his iPhone 5S. He spent 5 days exploring the land of fire and ice and putting the Apple devices to the test. In the video clip below (which was also shot entirely on iPhone 6 and iPhone 6+ devices), you can take a look at some of the stunning work Mann was able to create and see how the new iPhone improves on it’s predecessor. (He was especially impressed with the improved focusing the iPhone 6 exhibited over the iPhone 5.)
For the past few years now, Apple’s keynotes have highlighted how the iPhone has now become the world’s most popular camera. With today’s event, the company shifted the focus towards the fact that it’s the worlds most widely used video camera; and that’s exactly what the technology behind the iPhone 6 focuses on, as well.
Let’s start off with the still photography. It shouldn’t be surprising that the new iPhone 6 still retains an 8 megapixel camera; the pixel size hasn’t gotten bigger than the iPhone 5S’s 1.5 microns, and the aperture remains the same at f/2.2. So what’s different?