While the popularity and frequency of use on Instagram can bounce a little up and down, it’s certainly not dying yet. In the last few months, they’ve been adding more features to try to expand the platform’s capability. They’ve taken a leaf from Snapchat’s book with Stories, and they even hope the platform will become the future of online shopping.
With over 300 million daily active users and over 95 million photos & videos posted every day, there are, of course, lots of comments. Comments are extremely valuable to the Instagram community. They let you build relationships with your followers, and them with each other. But they’re pretty limited. This is one of the areas Instagram have decided to tackle in this latest update.