This year marks the point at which I have been using Hasselblad cameras for over a decade. My first was a 201F in 2007, before moving to a 203FE in 2011 and adding a 202FA in 2015. They’re the classic 6×6 V series models, although have some additions on the more familiar 500 series that I will get into later. Over the years I’ve put several hundred rolls of film through the various cameras, not a great deal but enough to appreciate the idiosyncrasies inherent in shooting with medium format.
Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system.
The first new lens is the Hasselblad XCD 120mm f/3.5 Macro. This expands the X1D lens lineup which currently includes the XCD 30mm f/3.5, 45mm f/3.5 and 90mm f/3.2 lenses. The XCD 120mm f/3.5 is slated for release in June. Like the other XCD lenses, the XCD 120mm features an integral shutter offering full flash sync up to 1/2000th of a second.
Hasselblad owners, are you ready to own a Chinese camera? If this report from Luminous Landscape is correct, you already are. and no this is not April’s fools.
According to Luminous Landscape DJI has increased their shares part in Swedish camera maker Hasselblad and are now the majority share holders. This practically makes them the owners of the company.
The Hasselblad name is synonymous today with luxury and quality. When you shoot with one, it’s easy to see why. There isn’t a massive amount of information out there on the company’s founder, though. Born in 1906 in Gothenburg, Sweden, Victor ultimately ended up working in his father’s family store. After a familial dispute, he broke off from his father’s family store to open Victor Foto in 1937, specialising in photographic equipment and processing.
He founded Victor Hasselblad AB in 1941, to start producing cameras for the Swedish Air Force. It wasn’t until 1948 that the first civilian Hasselbad cameras arrived. In this video recently released by Hasseblad, we see an interview with the man himself, filmed by Swedish National Television in 1967. It was shot at his home in Råö on the Onsala Peninsula and offers a rare insight into the man and his life.
Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was already quite impressed. This latest announcement, though, has me a little curious.
Let’s start at the beginning. Motorola recently launched the Moto Z Droid phone. This phone allows for what are called “Moto Mods” which are backs that magnetically attach to your phone, increasing functionality. The latest Moto Mod is the Hasselblad True Zoom, which replaces the Moto Z’s camera and adds a 10x optical zoom lens.
DJI bought a “strategic minority stake” in Hasselblad last year, which seems to now be bearing fruit with their first joint product, and the creation of this ultimate aerial photography rig.
After the teases and the leaks, it’s now official as Hasselblad launch their X1D Medium Format Digital Mirrorless camera. It is a thing of beauty, and the specs look very impressive. Although, with a price tag of $8995, one would hope so.
It uses the same 50MP CMOS sensor as their new H6D-50c, so the X1D is going to be able to produce the same kind of colour, tone and detail as it’s bigger sibling, but in a much smaller package.
It seems every time a new camera is about to be released, somebody somewhere always slips up and lets content out online before they’re supposed to, although it’s rarely the manufacturer themselves.
Hasselblad are about to make a big “game changing” announcement in a few days and boy have the rumours been flying. but one theory seems to be the most likely at the moment.
Both Photo Rumors and Mirrorless Rumors are reporting that the likelihood that this will be a new high end medium format mirrorless camera, containing the same 50MP sensor as that found in their CFV-50c digital back.
When Hasselblad recently announced their new H6D 50MP and 100MP cameras, one of the lucky photographers they had to help them shoot promotional images for the launch campaign and to test out the H6D’s capabilities was Karl Taylor.
While the results of this shoot have spread across the world over the last couple of weeks, Karl now presents us with a behind the scenes look into how the images were created.