At their NAB Show today, Sony made certain that ’4K’ would be their hot word for audiences to catch on to. It’s what came up on the screen as the live stream even began, and continued to be spoken about for its presence in medicine, business, filmmaking, and consumer use. Sony made sure that 4k touched every single topic they covered. One of those topics was the company’s announcement of the full frame Sony A7S, a camera introduced at the end of the segment that we’ve been anticipating for a while now.
Ever since its release back in January 2012, the Nikon D4 has remained one of the top choices for sports journalists and action photographers. As of today, Nikon has officially announced the release of the full-frame camera’s successor: the Nikon D4s.
Consider this– Every significant photo in the history of the medium was taken with a camera less technologically advanced than the one sitting in your camera bag right now. Every culturally iconic image. Sports. Fashion. War. Politics. The list goes on. Regardless of whether they were shot digitally or on film, the cameras with which they were taken are all yesterday’s news, especially when compared side-by-side with the current selection of DSLRs
Why do I bring this up?
Our story begins with an email a while back that went like this: “Dear Jeff: It was a pleasure speaking with you on the phone today about our current job opening for a photographer. We’ve reviewed your website and portfolio, and we love what we see. We are very excited about the prospect of working together. I do have one question, though. You mentioned on the phone that you shoot with the Nikon D300. Is that a full frame camera? I’m asking because having a full frame camera is a requirement for this job….”