If you’re one of the photographer types who like to obsess over the way your dinner is plated just to rack up a few extra “likes” on social media, you may want to thank Chili’s–who are attempting to make it easier for you to take mouthwatering photos with their new approach to marketing.
“Food is the second most photographed thing, after yourself. Selfies of people eating food is the sweet spot,” Wyman Roberts, chief executive officer of Brinker International Inc. told Bloomberg News. Brinker, which is the parent company of chain restaurants Chili’s and Maggiano’s Little Italy, has recently taken a deeper look at ways in which it can appeal to the “new school” of customers who, according to Brinker, are a forward-thinking group of consumers not to be confused with millennials. [Read more…]