There are a lot of brilliant photographers who haven’t been discovered or who otherwise struggle to sell a single image for what usually turns out to be less than a living wage. It isn’t that the photos are not good or usable, the market is just over saturated and it takes more (a lot more) than just taking a good photo to make a living doing it. There’s also the issue of the “weekend warriors” who are willing to drastically undercut the competition hoping they get a little publicity out of it. And that’s not to say they shouldn’t be getting their own, too, or even that their photos are not up to par, because a lot of times they are. It just makes it really discouraging for the folks who are out there trying to make a living at this and do not have a day job to fall back on.
And then a headline like this one appears in the news feed and for a fleeting moment we feel as though there’s hope. Maybe there is a market for fine art photography after all. And not just the average, hope-you-break-even kind of market that we’re accustomed to, but the kind of paradise where buyers are dishing out $6,500,000 for a single photograph. Could it really be true? Does that kind of utopia actually exist? Turns out, if you’re Pete Lik, utopia is reality. [Read more…]