Becoming a travel photographer or filmmaker has had a resurgence in the last few years. It’s one of those markets of photography that took a little dip for a while as cameras got into the hands of more people. Suddenly, companies didn’t need to send photographers to far flung corners of the globe any more. It became easy to license photos at microstock sites from those who had already been there on holiday and taken a few good quality snaps.
Now, companies are starting to realise there’s more to it than just showing people what these locations look like. They need to have images that look different to everybody else’s. They need to tell stories to draw prospects in and turn them into clients. This is why Gregg Bleakney founded travel filmmaking agency WhereNext.