Blackmagic Announces the URSA: A Digital Film Camera Starting at $6K

The URSA

They’re calling it the world’s first user-upgradable 4K digital film camera: Blackmagic’s URSA has been announced and it may take you by quite a bit of surprise. I want to get something out of the way first: These are meant for high-end feature films and documentaries, and the two URSA models announced today are going to be shipping in July at prices of $6,000 and $6,500.

Do I have your attention now? Okay.

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